"Big Eropolis," the erotic product show in Paris, is the largest show of adult toys and naughty sexwear in the world. Apparently this year, however, the worldwide credit crunch is forcing consumers to make do with last year’s toy models. The fair organizer reports that the number of booths displaying goods is down, as is attendance. Flaccid, soft, limp.
Those who did attend to browse stalls selling a variety of lingerie, high heels and bedroom toys varied significantly in age.
Credit Crunched Naughty Tradeshows
Attendance at Big Eropolis Fair in Paris Soft This Year
Trend Themes
1. Declining Attendance - The credit crunch is causing a decline in attendance at adult product trade shows, creating an opportunity for exhibitors to find innovative ways to attract customers.
2. Sustainable Sex Products - Consumers resorting to last year's adult toys due to the credit crunch indicate a potential demand for sustainable and long-lasting sex products, presenting an opportunity for eco-friendly manufacturers.
3. Diversifying Target Audience - The significant variation in age among attendees of adult product shows suggests an opportunity for industry players to diversify their target audience and cater to a wider range of demographics.
Industry Implications
1. Adult Product Trade Shows - The decline in attendance at adult product trade shows due to the credit crunch calls for innovative approaches to attract visitors and rejuvenate the industry.
2. Eco-friendly Sex Toy Manufacturers - The increased demand for sustainable and long-lasting adult toys presents an opportunity for eco-friendly sex toy manufacturers to disrupt the market with their environmentally conscious products.
3. Lingerie and Bedroom Toy Retailers - The age diversity among attendees of adult product shows creates a chance for lingerie and bedroom toy retailers to expand their target audience and offer products that cater to a wider range of customers.