Turning a tree into a book is a destructive process, but as public utilities company EPM is proving, there's an easier way to read a book.
In Medellín, if you want to read a book, you can go and sit at the base of a tree, connect to the 'Letter Tree wireless network on a mobile device and get access to a free book you can read. Each park tree has a totally unique book for download, so it's a brilliant way to encourage reading, as well as enjoying nature. Each of the trees that are part of the project are equipped with a distinctive birdhouse and a plaque explaining how it all works.
The project by EPM was initiated as part of a way to encourage Columbians to read more than an average of two books per year, since this is one of the lowest rates in all of Latin America.
Virtual Book-Sharing Trees
Instead of Chopping Trees, EPM Helps Trees Offer Free Book Downloads
Trend Themes
1. Virtual Library Distribution - Opportunity for companies to provide digital distribution solutions for books, reducing physical consumption.
2. Smart City Innovation - Opportunity to develop smart city initiatives that incorporate technology solutions into everyday life.
3. Eco-friendly Reading Programs - Opportunity to create innovative reading programs that are eco-friendly and sustainable.
Industry Implications
1. Publishing Industry - Opportunity for book publishing companies to explore digital distribution solutions for their books.
2. Smart City Technology Industry - Opportunity for technology companies to develop solutions for smart city initiatives, such as the virtual book-sharing trees project.
3. Environmental Sustainability Industry - Opportunity for companies to create innovative solutions that promote eco-friendly and sustainable practices, such as the virtual book-sharing trees project.