India's leading wellness brand 'VLCC' is selling an enzyme-rich sunscreen that gives the skin a matte finish. One of the problems with sunscreen is that it can make the skin appear shinier than normal. The sunscreen boasts an ultra-absorbent formula that gives the skin a smooth and even finish.
The 'Matte Look Sun Screen Lotion' from VLCC's 'Sun Defense' line is designed to help consumers avoid the added shine that comes from using sunscreen. Unlike other sun care products, the Matte Look Sun Screen Lotion is formulated with pineapple extract. Pineapple is an important skin-boosting ingredient because it contains antioxidants that can prevent cell damaged, as well as nutrients such as Vitamin C and amino acids. The formula is then bolstered with aloe vera and cucumber extract to protect against harmful UVA and UVB rays. The result is an ultra-absorbent formula that gives users a matte finish.
The enzyme-rich sunscreen ultimately gives South Asian consumers a non-sticky option when it comes to sun protection.
Ultra-Absorbent Mattifying Sunscreens
This Enzyme-Rich Sunscreen Gives the Skin a Matte Finish
Trend Themes
1. Matte Finish Sunscreens - Opportunity for developing sunscreens that provide a matte finish to address the problem of skin appearing shinier than normal when using traditional sunscreens.
2. Enzyme-rich Skincare - Potential for creating skincare products enriched with enzymes, like pineapple extract, to offer additional benefits such as antioxidant protection and skin-boosting effects.
3. Non-sticky Sun Protection - Opportunity to develop sun care products that offer non-sticky formulations for consumers who prefer a more comfortable and less greasy sun protection experience.
Industry Implications
1. Beauty and Skincare - Innovation possibilities in the beauty and skincare industry with the development of matte finish sunscreens and enzyme-rich skincare products.
2. Wellness - Opportunity for the wellness industry to offer non-sticky sun protection options to cater to consumers' preferences for more comfortable and less greasy products.
3. South Asian Sun Care - Disruptive innovation potential in the South Asian sun care market by providing non-sticky sunscreens that give a matte finish, addressing specific consumer needs.