Affordable Luxury Electric Vehicles

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Tesla's Entry-Level Model 3 Brings Quality EVs to the Masses

Tesla vehicles generally come with a high price tag but the entry-level Model 3 is the automotive company's first attempt at bringing the electric car to the masses. According to Tesla founder Elon Musk, this new entry-level Model 3 will cost just $35,000 and will feature a midrange battery pack. The idea of a midrange battery may turn off some consumers but the vehicle is very capable and can deliver 220 miles of range.

The Model 3 will be available in five colors, will feature 18-inch wheels and the interior will come with what Tesla considers a "premium" interior. This means the car will come with 12-way powered and heated front seats, auto-dimming heated mirrors, LED fog lights, panoramic roof, an unbranded audio system, navigation with traffic and Tesla's usual wireless software updates that are valid for one year.
Trend Themes
1. Affordable Luxury Electric Vehicles - Disruptive Innovation Opportunity: Explore ways to further lower the cost of luxury electric vehicles to make them more accessible to a wider consumer base.
2. Entry-level Electric Vehicles - Disruptive Innovation Opportunity: Develop entry-level electric vehicles that prioritize affordability without sacrificing quality and performance.
3. Midrange Battery Technology - Disruptive Innovation Opportunity: Advance midrange battery technology to improve range and performance of affordable electric vehicles.
Industry Implications
1. Automotive - Disruptive Innovation Opportunity: Revolutionize the automotive industry by producing affordable luxury electric vehicles that challenge traditional market leaders.
2. Electric Vehicle Manufacturing - Disruptive Innovation Opportunity: Drive innovation in the electric vehicle manufacturing industry by focusing on cost-effective production methods for entry-level models.
3. Battery Technology - Disruptive Innovation Opportunity: Lead the development of midrange battery technology to enhance performance and range capabilities across various industries, particularly in the automotive sector.

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