Despite a growing shift towards digital forms of entertainment, the entertainment park is alive and well as evident with the new Mattel 'Play!' theme park. Set for an Easter weekend opening in Liverpool, England the Mattel 'Play!' theme park will be the first of its kind in Europe with a number of attractions suited for families of all kinds.
Including a number of character attractions from the Mattel brand, the Mattel 'Play!' entertainment park will be operated by the Heritage Great Britain plc and be 13,000-square-feet in size.
As Millennial parents seek out interactive and fun ways to stimulate children, parks like the new Mattel 'Play!' center will likely continue to hold strong promise for this picky demographic.
Family Entertainment Theme Parks
The Mattel 'Play!' Entertainment Park Will Offer Fun Attractions
Trend Themes
1. Interactive Play Entertainment - The rise of millennial parents seeking out interactive and fun ways to stimulate children offers an opportunity to create more interactive play attractions in family entertainment theme parks.
2. Branded Attractions - The Mattel 'Play!' entertainment park demonstrates a growing trend towards incorporating branded attractions into family entertainment theme parks as a way to attract a loyal fan base that grew up with these brands.
3. Unique Theme Park Experience - The Mattel 'Play!' entertainment park's uniqueness in Europe demonstrates a trend towards creating one-of-a-kind theme parks that offer a distinct and unforgettable experience.
Industry Implications
1. Theme Parks - Theme parks can leverage the trend towards interactive play entertainment by designing attractions that offer unique and interactive experiences for families.
2. Toy & Game Manufacturers - Toy and game manufacturers can create branded attractions in family entertainment theme parks to bring their brands to life and create a new source of revenue.
3. Tourism - The trend towards creating unique theme park experiences offers tourism industries an opportunity to promote and cater to travelers looking for distinctive and unforgettable family experiences.