Enrich Foods is looking to help consumers make a classic pantry staple a little more eco-friendly with the launch of a new climate-friendly rice.
To create the new climate-friendly rice product, Enrich Foods teamed up with AgriCapture, which is a company that aims to create agriculture solutions that will help solve the current climate crisis. Together, the two companies developed a lineup of organic grains that will be sold under Enrich Foods' Great River Milling brand. As Bill Germano, Chief Operating Officer of Enrich Foods, explains, "Consumers now have a choice to contribute to a sustainable food system by purchasing long grain white or brown rice that has been grown and harvested in ways that reduce greenhouse gas emissions, improve soil health, and conserve water."
The new climate-friendly rice will be available from Amazon by early October 2023 and available in grocery stores in early 2024.
Climate-Friendly Rice Products
Enrich Foods is Selling New Climate-Friendly Rice
Trend Themes
1. Climate-friendly Rice - A growing trend in the food industry is the development of climate-friendly rice products that reduce greenhouse gas emissions, improve soil health, and conserve water.
2. Organic Grains - The demand for organic grains is on the rise as consumers increasingly seek out sustainable and environmentally-friendly options for their pantry staples.
3. Sustainable Food Systems - The focus on sustainable food systems is driving innovation in the industry, with companies like Enrich Foods offering climate-friendly rice as a choice for environmentally-conscious consumers.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can tap into the trend of climate-friendly rice to meet the growing demand for sustainable and eco-friendly products.
2. Agriculture Solutions - Companies specializing in agriculture solutions, like AgriCapture, have an opportunity to collaborate with food manufacturers to develop and promote climate-friendly rice products.
3. E-commerce - The e-commerce industry can benefit from the availability of climate-friendly rice products through online platforms like Amazon, making it more accessible to a wider consumer base.