Beyond Better Foods announced an Enlightened rebrand for its popular frozen dessert subsidiary. The Enlightened lineup has had its packaging redesigned to place a greater emphasis on clarity and minimalism. While the original Enlightened ice cream packages showcased the product in a realistic render with subtle descriptions around the package, such as the amount of calories or the sugar quantity, the new packaging is much more clear in its descriptions of the internal products.
The Enlightened packages are now consistent across its lineup of products, which is excellent for keeping consumers informed. Whether you look at the brand's 'Coffee Toffee' flavor or its 'Chocolate Caramel Pecan Punch' variety, the important information is always on the same spot on the package. The name of the flavor is in the lower center, the calorie count is at the bottom, the sugar quantity is in the top right, and the texture of the product is in the top left.
Image Credit: Beyond Better Foods
Why This Trend Is Growing
- Minimalist Packaging
- Businesses can explore redesigning their packaging to focus on clarity and minimalism to enhance consumers' experience with the product and make important information more accessible.
- Consistent Branding
- Establishing consistent branding across a product lineup can simplify the consumer experience, making it easier for customers to make informed decisions about the products they are purchasing.
- Enhanced Product Information
- Providing more detailed and accessible information about the products can improve customer trust and loyalty with the brand and enhance their experience with the product.
Industries Being Reshaped
- Frozen Desserts
- The frozen dessert industry can consider redesigning their packaging for a minimalist approach to facilitate a positive customer experience and emphasize important product information.
- Food and Beverage Retail
- Businesses in the food and beverage industry can consider a consistent branding approach to simplify package labeling, build consumer confidence, and enhance the retail experience.
- Nutrition and Health Products
- Brands in the nutrition and health industry can provide customers with enhanced information about their products' nutritional values, ingredients, and texture to promote customer trust, loyalty, and overall satisfaction.
