Traditional advertising tactics just aren't going to cut it in today's markets, which is why some businesses are turning to more engaging retail exhibits. Trend Hunter President Shelby Walsh discusses her top picks for grocer gallery and different ways the old aisle setup in grocery stores are transforming to include esthetically appealing and interactive displays for consumers.
Talking Vegetables is a touch-triggered talking food prototype that connects customers to where their food comes from by letting them learn more about the farmers behind their produce. In a similar example of engaging retail that promotes transparency, South African grocery store Woolworths Food contains fresh stations where people can see their food being prepared. Grocery shopping can also be fun, as evidenced by art deco supermarkets with a 1930s style and focus on typography.
Grocer Gallery
Shelby Walsh Shares Her Favorite Engaging Retail Displays in Grocery Stores
Trend Themes
1. Engaging Retail Displays - There is an opportunity for the development of more interactive, aesthetically appealing retail displays that draw in consumers.
2. Talking Food - The use of technology, such as touch-triggered talking food prototypes, can provide a more transparent connection between customers and their food sources.
3. Art Deco Supermarkets - The incorporation of 1930s style and typography into supermarket design could create a fun and unique shopping experience for consumers.
Industry Implications
1. Grocery Retail - Grocery stores can benefit from investing in engaging retail displays that not only promote transparency, but also create a more interesting and enjoyable shopping experience for consumers.
2. Agriculture - The development of technology, such as touch-triggered talking food prototypes, can create opportunities for farmers and suppliers to connect with consumers and promote transparency in the food industry.
3. Design - The incorporation of unique and aesthetically-pleasing elements, such as 1930s style and typography, into supermarket design can create opportunities for designers to innovate and create a new trend in retail design.