'Bounce' is known for its energy-inducing snacks and its new line of foods was created in the hopes that the company could expand its consumer base.
While the company is known for its "energy balls," it now also has "bites" that are smaller and have a more crunchy texture. The protein-enriched snacks are still made with energy-inducing ingredients that are flavorful and good for the health. Flavors include a sweet and salty almond, a cacao orange and a coconut cranberry. Each of the flavors features packaging that matches the color of the contents inside.
These protein energy snacks are perfect for health-conscious people who are looking for nutritious, "on the go" snack options.
Energy-Inducing Snack Packs
These Protein Bites are Excellent Snacks for the Health-Conscious
Trend Themes
1. Energy-inducing Snacks - With the growing demand for healthier snack choices, businesses can capitalize on the trend by offering more nutritious and flavorful snacks that are easy to consume.
2. Expanding Product Lines - Businesses could benefit from expanding their product lines to include different flavors and textures, as seen with Bounce's introduction of crunchier 'bites' to their 'energy balls'.
3. Color-coded Packaging - Incorporating packaging that matches the color of the product inside could be an effective way to make products more visually appealing and recognizable to consumers.
Industry Implications
1. Food and Beverage - As consumers gravitate towards healthier, more nutritious snack options, the food and beverage industry has a disruptive innovation opportunity to offer a wider variety of healthy snacks with unique flavors and textures.
2. Sports Nutrition - With a focus on energy-inducing ingredients and a high protein content, businesses within the sports nutrition industry can capitalize on the trend towards healthier, more nutritious snacks for athletes and fitness enthusiasts.
3. Packaging - Businesses specializing in packaging design and production can take advantage of the trend of color-coded packaging by offering custom packaging solutions that help products stand out on store shelves.