One might think that there isn't much to innovate in the sparkling water category, however, this award-winning energizing sparkling water proves this statement false. Offered by Dram Apothecary, the Cardamom & Black Tea Sparkling Water was recognized as a winner at the 2022 Good Food Awards. The all-natural recipe is infused with "bright notes of cardamom, earthy black tea, and a subtle hint of black pepper." This interesting combination of flavors will definitely entice consumers.
The energizing sparkling water by Dram Apothecary is carefully crafted in the Rocky Mountains. The ingredients that the brand uses are 100% organic and natural herbal bitters. The brand claims that the canned beverage, which also has no sugar and zero calories, is perfect for enjoying "cold out of the can" or as a mixer in cocktails.
Energizing Sparkling Waters
Dram's Cardamom & Black Tea Sparkling Water is Award-Winning
Trend Themes
1. Organic Sparkling Waters - There is an opportunity to innovate in the sparkling water industry by offering more organic options, as consumers are increasingly looking for healthier and eco-friendly alternatives.
2. Bold Flavor Combinations - The success of Dram Apothecary's Cardamom & Black Tea Sparkling Water highlights an opportunity for companies to experiment with unique and unexpected flavor combinations in the sparkling water market.
3. Functional Beverages - Dram Apothecary's energizing sparkling water demonstrates a growing trend of consumers seeking functional beverages that offer specific health benefits, creating an opportunity for companies to develop similar products.
Industry Implications
1. Beverage Industry - Innovations in the sparkling water category, such as organic options, unique flavors, and functional benefits, can disrupt the beverage industry and provide new growth opportunities for companies.
2. Natural Products Industry - The trend towards organic and all-natural ingredients in sparkling water can disrupt the natural products industry, with companies competing to offer the healthiest and cleanest options to consumers.
3. Mixology Industry - Dram Apothecary's Cardamom & Black Tea Sparkling Water as a mixer for cocktails creates an opportunity for companies to market their sparkling water to the mixology industry and position it as a healthier alternative to traditional mixers.