Pop Chart Labs is known for creating a slew of infographics and The Visual Guide to Drink is the brand's first encyclopedia guide to the ins and outs of the libation industry. Written in the style of an infographic, the book features all sorts of chapters with image-based insights, history and facts on beer, wine and cocktails.
The Visual Guide to Drink is an expansive novel that essentially features a collection of pages that on their own could stand as individual infographics. The trick though according to Rachel Mansfield of Pop Chart Lab was to create a fluidity between the pages so each would stand together as one entity. The book features a wide variety of conventional and lesser known topics such as celebrities involved in the liquor business.
Drinking Encyclopedia Guides
The Visual Guide to Drink is an Illustrative Display of the Industry
Trend Themes
1. Infographic-based Books - There is an opportunity for creating more encyclopedia guides in the style of infographics, allowing for visually appealing and concise information.
2. Visual Industry Guides - Creating visually oriented guides in various industries can provide an engaging way for consumers to explore and understand complex topics.
3. Fluidity in Content - Finding ways to create a seamless flow between pages or sections within a book can enhance the overall reading experience and create a cohesive narrative.
Industry Implications
1. Publishing - Publishers can explore the trend of infographic-based books to offer readers a visually captivating way to learn about various subjects.
2. Hospitality - The hospitality industry can create visual guides to different types of food, drinks and services to provide customers with an immersive and informative experience.
3. Graphic Design - Graphic designers can specialize in creating visually engaging content for books, infographics, and other educational materials to cater to the demand for visually oriented learning resources.