The almost unbranded design of the EMVY cosmetics packaging appears to reference the tubes of medicinal skin treatments you might get from behind the pharmacy counter. Choice Studio may have sought inspiration from the appearance of prescription balms and creams to give the look of these products added credibility to the science of their recipes, which has been a theme emerging in the skincare space in recent years.
That being said, the minimalist brand identity established here with large, legible typography, white bottles and pink lids puts forth an aesthetic that seems to represent cleanliness, purity and gentleness –– qualities that are true to the contents of these bottles and containers. EMVY's masks, serums, cleansers and toners are organic, vegan, cruelty-free and made from the extract of red grapes.
Restorative Feminine Skincare
EMVY Cosmetics Are Gentle Treatments In Cute and Clinical Packaging
Trend Themes
1. Minimalist Packaging - The minimalist design of EMVY cosmetics packaging taps into the trend of clean, simple packaging that conveys credibility and purity.
2. Clean Beauty - The organic, vegan, and cruelty-free formulations of EMVY's skincare products align with the growing trend of clean beauty, offering consumers gentle and ethical options.
3. Science-backed Skincare - EMVY cosmetics' packaging design references medicinal skin treatments, capitalizing on the trend of scientifically formulated skincare products that provide a sense of credibility and efficacy.
Industry Implications
1. Skincare Industry - The skincare industry can explore minimalist packaging designs that convey credibility and purity to attract consumers looking for clean and gentle skincare products.
2. Beauty Industry - The beauty industry can embrace the trend of clean beauty by offering organic, vegan, and cruelty-free options like EMVY cosmetics, catering to the increasing demand for ethical beauty products.
3. Cosmetics Packaging Industry - The cosmetics packaging industry can tap into the demand for science-backed skincare products by creating packaging designs that reference medicinal treatments and communicate trustworthiness.