You may like to shop because of all the new wardrobe possibilities it offers, but the Emporia Shopping Centre in Malmö, Sweden offers an amazing architectural experience that gives a whole new meaning to going to the mall.
Designed by Wingårdhs as part of a competition-winning plan to revamp the whole area’s housing and office buildings, the new shopping centre features an enormous golden entrance that curves inwards, thereby inviting you to enter its doors. The architects said that "The main idea of our winning competition entry was to hide inward-looking retail behind a wreath of residential and commercial buildings," according to dezeen.
The Emporia Shopping Centre is one sign that the town of Malmö is quickly growing from an industrial area into a modern forward-thinking city.
Golden Curved Mall Entrances
Sweden’s Emporia Shopping Centre Features a Breathtaking Design
Trend Themes
1. Architectural Experience - Opportunity for shopping centers and malls to enhance customer experience through innovative and enticing architectural designs.
2. Curved Entrances - Potential for businesses to incorporate curved entrance designs to create a unique and inviting atmosphere for customers.
3. Revamping Urban Spaces - Growing trend of transforming industrial areas into modern and future-oriented cities, offering new opportunities for urban development.
Industry Implications
1. Retail - Innovative architectural designs can help retailers differentiate themselves and attract customers to their stores.
2. Real Estate - Urban revitalization projects like the Emporia Shopping Centre present opportunities for real estate developers to create mixed-use spaces that incorporate retail, residential, and commercial buildings.
3. Urban Planning - Cities seeking transformation and growth can explore urban planning strategies that prioritize innovative designs and public spaces to attract businesses and residents.