The Empathy for Itch Campaign encourages pet owners to think about their pet's skin health. The joint initiative between the Canadian Academy of Veterinary Dermatology (CAVD), CEVA, Zoetis, and ROYAL CANIN Canada aims to educate pet owners about seeking veterinary assistance when required.
The campaign's slogan is "itchy pet, see your vet." The team put together a podcast series for veterinarians to address dermatology questions and things to look out for to keep pets' skin healthy. VETPOD can be downloaded to smart devices for easy listening access. The importance of paying close attention to pet behavior is highlighted throughout the series. Some common signs that a pet may need medical attention regarding skincare are excessive licking or scratching, dandruff, and scooting.
Pet Skin Health Campaigns
The Empathy for Itch Campaign Educates Pet Owners on Pet Dermatology
Trend Themes
1. Pet Dermatology Education - The Empathy for Itch Campaign is part of a larger trend of educating pet owners about the importance of skin health, creating an opportunity for companies in the pet health industry to develop new educational resources and products.
2. Telemedicine for Pet Dermatology - The VETPOD podcast series demonstrates the potential for telemedicine to play a greater role in pet dermatology, creating an opportunity for companies in the telemedicine industry to develop new platforms or partnerships in this space.
3. Holistic Pet Care - The emphasis on paying attention to pet behavior and skin health is part of a trend towards more holistic pet care, creating an opportunity for companies in the natural pet health industry to develop new products and services focused on skincare and overall wellness.
Industry Implications
1. Pet Health - Companies in the pet health industry can participate in the Empathy for Itch Campaign or create their own educational initiatives to raise awareness about pet dermatology.
2. Telemedicine - The VETPOD podcast series demonstrates the potential for telemedicine to play a greater role in pet dermatology, creating an opportunity for companies in the telemedicine industry to develop new platforms or partnerships in this space.
3. Natural Pet Health - The trend towards holistic pet care presents an opportunity for companies in the natural pet health industry to develop new products and services focused on skincare and overall wellness.