Emman Montalvan was 17-years-old and only a year out of high school when he began his career as a fashion photographer when he got his first camera and began taking shots of anything he could wrap his mind around.
While a sophomore at college in his native Manilla, Phillipines, Emman Montalvan started scored bookings and jobs, turning his passionate hobby into a part-time job. The next five years saw Emman Montalvan delve deeper into the photography world, focusing on portraits, fashion and advertorial shoots. This encouraged Emman Montalvan to take his talents to Los Angeles, where he resides now, and is the location for this shoot entitled 'Park Ranger.'
WIth the help of model Leore Hayon, Emman Montalvan does an excellent job of creating a shoot that is equally as sensual as it is organic. Montalvan brings out a powerful and natural sex appeal in Leore Hayon, a model whose work I haven't seen before, but shows incredible potential.
If this shoot is any indication of his talent, Emman Montalvan has a bright future as a fashion photographer. Do not be surprised if you see his name pop up often in the next few months.
Implications - One of the fastest ways a company can garner attention for its brand is by focusing on ads that are highly sexually charged. By eschewing the conventions of traditional marketing and toeing a line that is decidedly more edgy, the company shows a commitment to pushing the envelope, establishing an image that is avant-garde and non-traditional.
Passionate Park Photography
Emman Montalvan Captures a Precious Public Garden Oasis
Trend Themes
1. Fashion Photography - The rise of young and passionate fashion photographers is a trend to watch out for in the industry.
2. Non-traditional Marketing - Companies should consider eschewing conventional marketing methods and create ads that push the envelope to establish a more avant-garde and non-traditional brand image.
3. Sensual and Organic Photoshoots - The recent trend of creating photoshoots that are equally sensual and organic is an opportunity for photographers to explore and push the boundaries of their craft.
Industry Implications
1. Fashion - The fashion industry should consider embracing talented and young fashion photographers to offer fresh and edgier perspectives for their campaigns.
2. Advertising - Advertising agencies should explore non-traditional marketing methods to catch the attention of consumers by creating edgier and unconventional ads.
3. Photography - There is an opportunity for the photography industry to produce more sensual and organic photoshoots that will appeal to clients wanting an avant-garde aesthetic.