The Elmhurst Clean Protein drinks range has been launched by the brand as a series of free-from nutrition beverages that marry plant-based protein and premium flavor. The beverages are formulated with 27-grams of plant-based protein in each 11-fluid-ounce serving with 190-calories and three-grams of sugar with no seed oils in the mix. The drinks prioritize clean ingredients as a nod to the changing nutritional food product market as consumers come to expect foods and beverages that have more natural formulations.
The Elmhurst Clean Protein drinks range features four flavors including Vanilla, Strawberries & Cream, Sea Salt Chocolate and Pistachio Creme. The drinks are each making their debut at Sprouts Markets in the US and are also available in a variety pack from the brand online.
Free-From Plant-Based Protein Drinks
The Elmhurst Clean Protein Drinks Come in Four Flavors
Trend Themes
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High-protein Plant-based Beverages — A rise in 20–30g plant-protein drinks signals room for formulations that combine concentrated plant isolates with improved mouthfeel and nutrient density to rival animal-based protein options.
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Clean-label Nutrition — Consumers' preference for minimal ingredients and no seed oils creates potential for products that transparently showcase whole-food sources and simplified ingredient lists as a trust differentiator.
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Flavor-forward Functional Drinks — Premium, dessert-inspired flavors paired with functional macronutrient profiles indicate demand for flavor innovation that masks botanical notes while delivering specific health benefits.
Industry Implications
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Food and Beverage Retail — Specialty grocers and national chains face shifts in category merchandising where curated free-from protein drink assortments could redefine refrigerated beverage cross-merchandising and private-label strategies.
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Dairy Alternatives Manufacturing — Plant-based dairy producers are positioned to reconfigure processing and sourcing to scale high-protein, low-sugar formulations while maintaining creaminess and shelf stability without seed oils.
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Sports Nutrition and Supplements — The sports nutrition market shows room for clean, plant-derived protein beverages that offer performance-oriented macronutrient ratios and clearer ingredient narratives than existing powdered supplements.