The Elm Co. Summer Quickstrike collection is a clever ploy to market towards to the college crowd. Elm Co. has reworked its brand name into a number of images that are based on the iconic beer advertisements of brands such as Budweiser and Pabst Blue Ribbon. A great way to catch eyes and cause a conversation (even if its a drunken one,) these shirts and hats will make you look right at home at your next college party outing.
According to its website, Elm Co. is a brand that aims to base its designs in life and experience. As long as Elm Co. workers keep coming up with smart creations like these, I encourage them to keep doing what they are doing.
The Elm Co. Summer Quickstrike collection is available at Elm Co. retailers around the world.
Commandeered Logo Apparel
The Elm Co. Summer Quickstrike Collection Modifies Beer Labels
Trend Themes
1. Modified Logo Apparel - Brands modifying their logos for clothing items to appeal to a specific market segment.
2. Nostalgic Branding - Using popular or iconic branding concepts from the past to market modern products.
3. Conversation Starter Clothing - Using unique and recognizable clothing designs to initiate conversations and promote brand awareness.
Industry Implications
1. Fashion Industry - There is an opportunity for the fashion industry to create unique branded clothing items that appeal to specific market segments.
2. Alcohol Industry - Alcohol brands can utilize their iconic branding in clothing collaborations with fashion brands and expand their marketing strategies.
3. Marketing Industry - Marketers can explore using conversation-starting clothing items as a way to increase brand awareness and engagement.