Australia has the best of everything. Coral reefs, Kylie Minogue, didgeridoos, and the Ellery Winter 2010 collection. This season’s offerings mixes rock’n'roll with classic film aesthetic with its A Tribute to Dr. Strange collection.
With amazing structures, and using leather pieces, ostrich feather detailing, and hand sewn embellishments, the collection channels a sexy nurse vibe with the offbeat medical jargon used throughout. Check out the gallery for more of the Ellery Winter 2010 collection.
Implications - Consumers in modern society are looking for abstract designs. No longer attracted to a straight-forward aesthetic, customers are looking for ones that feature unconventionality. Companies could focus on this in order to gain more attention on the market.
Hipster-Kubrick Fashion Lines
The Ellery Winter 2010 Collection Keep Us Wanting More
Trend Themes
1. Abstract Designs - Companies can tap into the trend of abstract designs to attract customers who are no longer interested in straight-forward aesthetics.
2. Mixing Rock 'n' Roll with Classic Film Aesthetic - Brands can explore the trend of combining rock 'n' roll elements with classic film aesthetics to create unique and edgy fashion lines.
3. Offbeat Medical Jargon - Incorporating offbeat medical jargon into fashion collections can create a unique and provocative vibe that appeals to modern consumers.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend towards abstract designs and the fusion of rock 'n' roll and classic film aesthetics.
2. Entertainment - The entertainment industry can explore collaborations with fashion brands to capitalize on the trend of mixing rock 'n' roll with classic film aesthetics.
3. Healthcare - The healthcare industry could partner with fashion brands to incorporate offbeat medical jargon into clothing designs, creating a new market for medical-themed fashion.