At this year's Indie Beauty Expo, one of the products that truly captured the interests of attendees was Girl Undiscovered's Stars Aligning Elixir Oil.
The oil itself is a standout, boasting a nourishing ingredient list of organic virgin coconut oil, antibacterial kanuka honey from New Zealand and Burmese thanaka bark extract. Alongside the Stars Aligning Elixir Oil, Girl Undiscovered also sells a Stars Aligning Crystals set that can be incorporated into a soothing five-minute facial massage to target different problem areas, including the eye area and where wrinkles tend to form.
Many beauty and personal care brands are now turning to simple, of-the-earth ingredients to power their products. On top of this, they are branding, packaging and pairing them with elements that tap into aspects of the metaphysical world.
Crystal-Paired Face Oils
Girl Undiscovered's Stars Aligning Elixir Oil Can Be Used with Crystals
Trend Themes
1. Organic Ingredients - Beauty and personal care brands are turning to simple, of-the-earth ingredients to power their products, creating opportunities for organic ingredient suppliers and eco-friendly packaging companies.
2. Metaphysical Branding - Beauty brands are pairing their products with elements that tap into the metaphysical world, presenting opportunities for crystal suppliers and holistic wellness consultants.
3. Facial Massage Tools - The use of facial massage tools, such as crystals, is gaining popularity in skincare routines, creating opportunities for beauty tool manufacturers and retailers.
Industry Implications
1. Organic Ingredient Suppliers - With the rise of organic beauty products, companies that supply organic ingredients have the potential to tap into a growing market.
2. Crystal Suppliers - The demand for crystals in beauty products presents opportunities for suppliers to partner with beauty brands and capitalize on the metaphysical trend.
3. Beauty Tool Manufacturers - The trend of incorporating facial massage tools into skincare routines opens up opportunities for manufacturers to create innovative and specialized beauty tools.