Element Hotel and wearable tech company Fitbit are collaborating on its 'Walk the World' campaign. Starwood Hotel's fitness-focused branch Element is designed for today's healthy and active traveler and teaming up with Fitbit is right in line with the hotel's philosophy.
The Walk the World campaign asks travelers across the globe to track their steps using a Fitbit wearable. The goal for the project is to maintain a healthy lifestyle and one of the most effective ways to do so is walking. Element Hotel's goal is to amass a total of 29 million steps from all participants combined, which equates to the distance from Canada to China, essentially creating its virtual world tour. Walk the World will also reward participants at certain checkpoints and prizes include Fitbit products and rewards points for Starwood hotels.
Fitness Hotel Initiatives
Element Hotels and Fitbit Teamed Up for a Virtual World Tour
Trend Themes
1. Virtual Fitness Campaigns - Creating virtual fitness campaigns that encourage healthy lifestyles can help connect hotels with individuals who have an interest in fitness technology.
2. Wearable Technology Partnerships - Partnering with wearable technology companies can provide hotels with opportunities to engage guests in healthy activities and earn rewards for participation.
3. Global Fitness Challenges - Creating global fitness challenges, such as Element Hotel's virtual world tour, can help generate excitement and interest in healthy activities among travelers.
Industry Implications
1. Hospitality - Hotels can leverage virtual fitness campaigns and partnerships with wearable technology companies to offer unique experiences that appeal to health-conscious travelers.
2. Fitness Technology - Partnering with hotels to create virtual fitness campaigns and global fitness challenges can be a disruptive innovation opportunity for fitness technology companies.
3. Travel - Travel companies can capitalize on the popularity of fitness and wellness tourism by partnering with fitness and technology companies and creating unique global challenges.