New York-based retailer KITH introduced the Element Exploration Agency collection with collaborations from with five outdoor labels. KITH worked alongside Columbia Sportswear, Oakley, Tumi, adidas and G-SHOCK.
To showcase the collection, KITH released a promotional film with Matte Films entitled 'The Voyager.' The Voyager follows a traveler who journeys across a dangerous terrain using only his instincts, intellect and equipment. The film was produced by KITH's Ronnie Fieg and directed by Danny Yirgou.
The expansive Element Exploration Agency collection includes a range of bags, footwear, lightweight outerwear, jackets, pants, sweaters and leggings. The collective outdoor brands came together to craft innovative products for appropriate for harsh conditions. The capsule will be available online through KITH and in-store locations.
Multi-Brand Equipment Collections
KITH's Element Exploration Agency Collab Features Five Labels
Trend Themes
1. Collaborative Outdoor Collections - Collaborations between multiple outdoor brands result in innovative products for harsh conditions.
2. Promotional Films for Capsule Collections - The use of promotional films to showcase capsule collections enhances the customer experience and brand storytelling.
3. Multi-channel Retailing - The availability of the Element Exploration Agency collection both online and in-store caters to the diverse preferences of customers.
Industry Implications
1. Outdoor Retail - Outdoor retail brands can explore collaborations with other labels to create innovative product collections for adventurous customers.
2. Film Production - Film production companies can capitalize on the demand for promotional films to showcase fashion and lifestyle collections.
3. E-commerce - E-commerce platforms can provide a convenient and accessible channel for customers to purchase exclusive capsule collections.