Toyota has announced an initiative to launch 30 new sustainable vehicles split between its Toyota brand for electric mid-range vehicles and its Lexus brand for electric luxury vehicles. The first EV being released in the United States under its Lexus brand is the '2023 Lexus RZ 450e,' which is a fully electric version of the brand's famous 'UX' compact crossover.
The RZ 450e uses the 'e-TNGA' platform for its base, which is also being used in other Toyota and Subaru EVs. Due to this, the features on the RZ 450e will be convenient and similar to these competitors, however, Lexus will also use its 'Direct4' AWD system.
The luxury status of Lexus means that this EV will be pushed further than the Toyota and Subaru counterparts. The RZ 450e will be performance-enhanced with more horsepower, a greater top speed, faster 0-60, and a longer-lasting battery than its comparable models.
Fully Electric Luxury Vehicles
Lexus is Launching Its First Electric Version of Its 'UX Compact'
Trend Themes
1. Electric Luxury Vehicles - Opportunity to disrupt traditional luxury car market with fully electric options.
2. Sustainable Vehicles - Opportunities to disrupt existing sustainable vehicle market by offering more luxury and performance features.
3. AWD Electric Vehicles - Potential to disrupt the AWD vehicle market with fully electric luxury options.
Industry Implications
1. Luxury Car - Leverage the brand's status to disrupt the traditional luxury car market with more eco-friendly and high-performance options.
2. Electric Vehicle - Disrupt the sustainable vehicle market with more luxury and high-performance options.
3. AWD Vehicle - Disrupt existing AWD vehicle market with luxury fully electric options featuring Direct4 AWD system.