It was recently reported that General Motors will be releasing an electric Hummer. However, the company has not released any details about the new electric vehicle. Previously the Hummer brand was discontinued, however, creating a new electric version of the car could recapture some of the popularity the Hummer brand experienced. Since the car is electrically powered, it could become even more popular as eco-focused consumers will be more interested in the vehicle.
General Motors is scheduled to reveal the electric Hummer during the Super Bowl with a new ad, which will also feature the NBA star, LeBron James.
The company is attempting to make the car available to consumers within the next two years or earlier.
Electric Truck Brand Revivals
GM Will Create an Electric Hummer to Bring the Popular Brand Back
Trend Themes
1. Electric Vehicle Revival - Automotive companies have an opportunity to revive discontinued vehicle brands by creating an electric version that can attract eco-focused consumers.
2. Hummer Brand Resurgence - The return of the Hummer brand as an electric vehicle could capture the attention of its former fanbase while also attracting a new segment of environmentally-conscious consumers.
3. Celebrity-endorsed Electric Cars - Partnering with popular celebrities can increase awareness and interest in new electric vehicle models among the public.
Industry Implications
1. Automotive Industry - Automotive companies can capitalize on the growing trend of eco-friendly vehicles by investing in creating more electric car models or reviving older brands in their electric form.
2. Electric Vehicle Charging Infrastructure Industry - A new influx of electric vehicle models released by major automotive companies presents an opportunity for the charging infrastructure industry to expand and enhance EV charging networks.
3. Advertising and Marketing Industry - Partnering with celebrity endorsers or representatives can prove to be an effective marketing strategy for automotive companies looking to promote new electric vehicle models and revive old brands.