More than ever before, consumers are interested in where their food comes from, and Vital Farms is introducing egg cartons that connect people directly to its small family farm where the eggs are laid. As most consumers purchase their eggs from a store, they are already disconnected from where their eggs really come from—and industrialized food systems have made people feel wary about where they spend their dollars.
As the largest US brand of pasture-raised eggs, Vital Farms is now inviting people to virtually visit its small family farm by entering the name on the carton online to see a 360-degree view of the exact place their eggs came from. Viewers can also expect to see hens roaming, looking for insects, enjoying cool patches of shade and eating grass.
Traceable Egg Cartons
Vital Farms' Packaging Shares 360-Degree Views of the Family Farm
Trend Themes
1. Traceable Food Packaging - Trend that offers consumers transparency and visibility into where their food comes from, providing opportunities for businesses to showcase their sustainable and ethical practices.
2. 360-degree Interactive Experiences - Trend that allows businesses to provide immersive and engaging experiences for consumers, creating opportunities for product differentiation and storytelling.
3. Direct-to-consumer Marketing - Trend that empowers businesses to cut out intermediaries and connect with consumers directly, providing opportunities for building trust and loyalty.
Industry Implications
1. Food and Beverage - Industry that can benefit from traceable food packaging and direct-to-consumer marketing to differentiate themselves and showcase their sustainable and ethical practices.
2. Packaging and Printing - Industry that can benefit from incorporating 360-degree interactive experiences into their packaging designs and providing innovative solutions for traceable food packaging.
3. Tourism and Hospitality - Industry that can benefit from partnering with food and beverage businesses to provide virtual tours and interactive experiences that showcase the origin of their products and build consumer trust.