The Edwards 1902 x Bottlegreen Elderflower Liqueur is a new collaboration product being launched in the UK to provide consumers with a way to craft the perfect cocktail or spritzer this summer.
The liqueur starts off with a smooth potato vodka that's then paired with cordial crafted using hand-picked elderflowers to ensure an authentic flavor experience. Crafted and hand-bottled at the Elsham Wold Distillery in Lincolnshire, the liqueur is positioned as the first all-British, co-branded elderflower liqueur. The product comes in 50cl bottles priced at £26 and features a 20% ABV.
Co-Founder of Edwards Vodka Emma Hamilton commented on the new Edwards 1902 x Bottlegreen Elderflower Liqueur saying, "To partner with Bottlegreen is a great opportunity. The new release results from a very clear meeting of minds. Both companies have a shared objective and, as importantly, a shared approach: Edwards 1902 places quality at the very heart of everything it does, and the same can be said of Bottlegreen, and both brands strive to help make great-tasting, first-rate cocktails, be that by skilled bartenders or by consumers in their own homes."
Collaboration Elderflower Liqueurs
Edwards 1902 x Bottlegreen Elderflower Liqueur is Hand-Bottled
Trend Themes
1. Craft Liqueurs - The Edwards 1902 x Bottlegreen Elderflower Liqueur is a new collaboration product that taps into the trend of consumers seeking craft liqueurs.
2. Authentic Flavor - Hand-picked elderflowers are used to craft the cordial in the Edwards 1902 x Bottlegreen Elderflower Liqueur, catering to the trend of consumers looking for authentic flavor experiences.
3. Co-branding - The Edwards 1902 x Bottlegreen Elderflower Liqueur showcases the trend of co-branded products that leverage the strengths and shared objectives of two companies.
Industry Implications
1. Alcoholic Beverages - The Edwards 1902 x Bottlegreen Elderflower Liqueur is an innovative product within the alcoholic beverages industry, offering a unique flavor profile and collaboration opportunity.
2. Craft Distilleries - Craft distilleries can benefit from the trend of consumers seeking craft liqueurs, like the Edwards 1902 x Bottlegreen Elderflower Liqueur, by creating unique and authentic spirits.
3. Beverage Packaging - The collaboration product, Edwards 1902 x Bottlegreen Elderflower Liqueur, highlights the need for innovative and eye-catching beverage packaging that reflects the quality and uniqueness of the product.