The Edible Strawberry Straw is being launched by the Tropical Smoothie Cafe in a bid to offer consumers a more eco-friendly experience that eliminates the need for single-use plastic straws in favor of a tasty alternative. The straws are reported to stay rigid for up to 40 minutes in cold or frozen drinks and have been developed by SORBOS in the US. Tropical Smoothie Cafe will be the first restaurant franchise chain to carry the new straws that can be simply eaten after being used.
The Edible Strawberry Straw is being launched with the new Tropical Smoothie Cafe's Cranberry Crisp Smoothie and the Cranberry Truffle Smoothie, which are both made with non-fat vanilla yogurt and are available only while supplies last.
Edible Smoothie Straws
Tropical Smoothie Cafe is Offering a New Edible Strawberry Straw
Trend Themes
1. Edible Straws - Developing edible straws as a replacement for single-use plastic straws presents an opportunity for eco-friendly alternatives in the food and beverage industry.
2. Eco-friendly Packaging - The trend towards eco-friendly products, such as edible straws, highlights the need for innovative and sustainable packaging solutions across industries.
3. Food and Sustainability - The Edible Strawberry Straw and other food-related sustainability efforts provide a route for businesses in the food industry to meet growing consumer demand for ethical and environmentally responsible operations.
Industry Implications
1. Food and Beverage - The Edible Strawberry Straw highlights an opportunity for the food and beverage industry to reduce plastic waste and provide eco-friendly alternatives.
2. Packaging - Eco-friendly packaging innovation and development in response to the increasing demand for sustainable alternatives will be a disruptive opportunity for the packaging industry.
3. Hospitality - Hotels and restaurants could embrace alternative and eco-friendly products, such as edible straws, to differentiate themselves and meet consumer demand for sustainability in the hospitality industry.