Egon and Susana Lesizza from Slovenia have created a line of wine that is made with edible gold -- 22 karat gold. The wine line is called Lesizza Gold 22k and it contains a Chardonnay and a Rose.
The Lesizza Gold 22k has been launched on an Indiegogo campaign platform, which the couple hopes will raise enough money to make their gold-infused wine a retail product. Each of the elegant wine bottles displays floating flakes of edible gold flecks that glitter and glisten in the light. The divine aesthetic of the Lesizza Gold 22k creates a mesmerizing image.
Egon and Susana Lesizza describe their product as a "high quality wine with a great aroma and flavor." The wine is made from grapes grown in Goriška Brda, Slovenia. This remote location between the Alps and the Adriatic Sea provides an exotic landscape that is fitting for this lavish beverage.
Edible Gold-Infused Wine
This 22 Karat Gold Wine Comes in Both a Rose and a Chardonnay
Trend Themes
1. Edible Gold Trend - There is an opportunity for marketers to create luxury edible gold products that elevate consumer experience.
2. Crowdfunding Launch Trend - There is a growing trend of using crowdfunding platforms for product launches, especially for new and innovative products.
3. Luxury Wine Trend - There is a market for luxury wines that offer unique flavors and a luxurious experience, especially among affluent consumers.
Industry Implications
1. Culinary Industry - The culinary industry can capitalize on the edible gold trend by creating new gourmet products that incorporate gold accents for a touch of luxury.
2. Beverage Industry - The beverage industry can develop new luxury drinks by infusing gold and other premium ingredients to create high-end, limited edition beverages that appeal to affluent consumers.
3. Crowdfunding Industry - The crowdfunding industry can continue to provide opportunities for entrepreneurs and businesses to launch innovative products such as the gold-infused wine from Lesizza Gold 22k.