Smith & Sinclair sets itself apart as a confectionery brand for adults that specializes in "edible cocktails." It produces gin, vodka and whisky gummy candies, with each pastille equivalent to about half a shot at 7% ABV.
The premium alcohol-infused confections are described as being "somewhere between an American Hard Gum and a fruit jelly," with flavor options including classics like the Gin & Tonic, Whisky Sour and the Long Island Iced Tea. To consume, the brand describes that it is best to lightly chew the treats and let them dissolve in the mouth.
Smith & Sinclair makes boxed sets that include the Vodka Selection, Gin Selection, Whiskey Selection and a Large Mixed Selection, which contains an assortment of its edible cocktails.
Edible Cocktail Confections
Smith & Sinclair Makes Individually Wrapped "Edible Cocktails"
Trend Themes
1. Alcohol-infused Confections - There is an opportunity to create new and unique flavor experiences by infusing alcohol into confectionery products.
2. Individually Wrapped Treats - The convenience and portability of individually wrapped edible cocktails offer a disruptive innovation opportunity in the confectionery industry.
3. Alternative Alcohol Consumption - Edible cocktails provide a novel way for adults to enjoy alcoholic beverages, creating a potential disruption in traditional drinking culture.
Industry Implications
1. Confectionery - The confectionery industry can explore the integration of alcohol into their products to cater to adult consumers seeking unique flavor experiences.
2. Premium Gift Sets - The creation of premium gift sets containing a variety of edible cocktails presents an innovative opportunity for the gifting industry.
3. Hospitality and Events - The hospitality and events industry can incorporate individually wrapped edible cocktails as a unique and portable option for adult guests.