The furniture that comes out of Edgewood Made, a home-wares design company founded by George Dubinsky and David Short, is memorable since it follows an ethos few choose to endorse. Each piece celebrates the natural growth patterns of the trees they are made from, which results in one-of-a-kind pieces as well as unique shapes that are rustic and organic.
When people go to Edgewood Made for a credenza, chair, light fixture and more, they are treated to quality craftsmanship that is rare and impressive. As is written on Edgewood Made's website, "Our forms and proportions reference nature and its hidden geometries that dictate how natural structures grow and form shape." With this in mind, individuals who want something different will find something here.
Tree-Celebrating Furniture
Edgewood Made Designs Around Woods' Natural Grow Patterns
Trend Themes
1. Celebrating Natural Growth Patterns - There is a disruptive innovation opportunity to create products that celebrate and showcase the natural growth patterns of raw materials.
2. Rustic and Organic Designs - There is a disruptive innovation opportunity to develop furniture and home-wares with rustic and organic designs inspired by natural elements.
3. Unique and One-of-a-kind Pieces - There is a disruptive innovation opportunity to create custom-made products that offer unique and one-of-a-kind designs.
Industry Implications
1. Furniture Manufacturing - The furniture manufacturing industry can explore the disruptive innovation opportunity of incorporating natural growth patterns into their designs.
2. Home Decor - The home decor industry can embrace the disruptive innovation opportunity of offering rustic and organic designs inspired by nature.
3. Artisanal Crafts - The artisanal crafts industry can capitalize on the disruptive innovation opportunity of creating unique and one-of-a-kind pieces using natural materials.