In Greenpeace's previous ecology campaign, the audience witnessed how irresponsible plastic use effects sea life. For its next group of sustainability-promoting print posters, the organization partners up with Peru-based advertising agency Lion's Heart.
Dubbed 'Pollution Footprint,' this ecology campaign is a little bit more direct. In a trio of designs, the eco-conscious project focuses not only on ocean waste but also on the implications of deforestation and the dangers of smog. To communicate the message of a degrading biosphere, Greenpeace and Lion's Heart use a human fingerprint as a recurring element that binds the disasters together. In a manner that completely poses a question to the human legacy and its impact on the planet, this ecology campaign is bound to start some conversation.
Illustration Credits: Manuel Abad
Thought-Provoking Ecology Campaigns
Greenpeace's Latest Preservation Initiative is Human-Centered
Trend Themes
1. Human-centered Ecology Campaigns - Explore the potential of creating ecology campaigns that emphasize the impact of human activities on the environment.
2. Multi-issue Sustainability Initiatives - Develop comprehensive sustainability campaigns that address multiple environmental issues, such as ocean waste, deforestation, and air pollution.
3. Creative Messaging Through Visual Elements - Utilize impactful visual elements, like the recurring human fingerprint, to communicate and provoke conversations about ecological degradation.
Industry Implications
1. Environmental Nonprofits - Environmental organizations can benefit from creating human-centered ecology campaigns to raise awareness and promote sustainable practices.
2. Advertising and Marketing - Advertising agencies can collaborate with environmental organizations to develop multi-issue sustainability initiatives and create powerful visual messaging.
3. Graphic Design - Graphic designers can contribute to tackling environmental challenges by using creative visual elements to communicate the consequences of human actions on the planet.