Recycled Ocean Plastic Sneakers

The 'VIA' Eco-Friendly Shoes are Breathable and Weatherproof

The 'VIA' eco-friendly shoes are a new fashion creation that aims to provide advanced durability for wearers that doesn't come at the expense of the planet. The sneakers are crafted from recycled ocean plastic and feature a knit design that will allow feet to breathe throughout the day. This knit design doesn't inhibit the shoe's ability to withstand the elements as the footwear features a weatherproof aesthetic that is ready for any season.

The 'VIA' eco-friendly shoes are also focused on enhanced comfort with a slip-resistant outsole and shock-absorbing outsole that work together to provide all-day protection from discomfort. The top portion of the sneakers can be placed into high top mode for ankle protection, while low top mode will keep the wearer cool.
Trend Themes
1. Recycled Ocean Plastic - Opportunity for disruptive innovation: Develop new sustainable materials and manufacturing processes using recycled ocean plastic.
2. Eco-friendly Fashion - Opportunity for disruptive innovation: Create innovative and fashionable eco-friendly products that prioritize sustainability without compromising style.
3. Knit Design - Opportunity for disruptive innovation: Combine comfort and durability with knit designs that allow for breathability and adaptability in footwear.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Transform the fashion industry by integrating sustainable and eco-friendly practices throughout the supply chain.
2. Plastics - Opportunity for disruptive innovation: Explore new ways of recycling and repurposing ocean plastic to reduce plastic waste and create value-added products.
3. Footwear - Opportunity for disruptive innovation: Revolutionize the footwear industry by developing sustainable and comfortable shoes through innovative design and material choices.

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