Ads promoting Ecofill Ink Cartridges show misconceptions that can occur when a printer's ink starts running out. Designed by Ogilvy & Mather Colombia, each print ad shows a different scenario where the loss of a color changes the context of a situation completely.
Three scenes with different colors are shown in order to emphasize that each lost color can have a debilitating effect on your pictures. Through the loss of primary colors such as cyan, magenta and yellow, the ads change innocent situations into scandalous ones. A pilot drinking juice suddenly becomes a pilot drinking beer with the loss of yellow ink. A professional athlete goes from getting blood drawn to getting drugs injected when magenta ink runs out. The ads make it clear that not replacing your ink can drastically damage how your prints come out.
Scandalous Morphing Ink Ads
Ads for Ecofill Ink Cartridges Remove Color to Reverse Innocent Scenes
Trend Themes
1. Eco-friendly Ink Cartridges - The trend towards more environmentally friendly printing products is disrupting the traditional ink cartridge industry.
2. Product Advertising Through Misconception - The concept of advertising a product by showing what could happen without it is disrupting traditional advertising techniques.
3. Visual Storytelling in Advertising - The use of visual storytelling in advertising is disrupting traditional text-heavy advertisement techniques.
Industry Implications
1. Printing Supplies - The printing supplies industry is being disrupted by the trend towards environmentally friendly ink cartridges.
2. Advertising - The advertising industry is being disrupted through the use of visual storytelling and advertising through misconception.
3. Eco-friendly Products - The trend towards more environmentally friendly products is disrupting traditional product advertising techniques.