The Organic Pharmacy recently unveiled a line of eco-friendly makeup that is entirely formulated, produced and packaged in London. The range consists of a foundation, a concealer, a tinted cream and other cosmetic staples such as mascara, liquid eyeliner and lip gloss. In all, the products are designed to create an effortlessly radiant "no-makeup makeup looks."
The products are said to boast "phytopharmaceutical formulas" or herbal medicines made from plant substances and other active ingredients for the purposes of sharing high-tech, natural solutions for the modern consumer. As such, stem cells, hyaluronic acid and fine plant and mineral pigments are included in the eco-friendly makeup ingredient lists.
In addition to plenty of thought going into the sustainable formulas, The Organic Pharmacy opted for eco-friendly packaging solutions such as bamboo, hemp, tree-free paper, glass and bagasse—the dry, fibrous material that's leftover after sugarcane or sorghum stalks are crushed to extract their juices.
High-Tech Natural Makeup
The Organic Pharmacy's Eco-Friendly Makeup Range is Mindfully Packaged
Trend Themes
1. Phytopharmaceutical Formulas - Opportunity for developing innovative natural makeup products using plant substances and active ingredients to cater to eco-conscious consumers.
2. Eco-friendly Packaging Solutions - Disruptive innovation opportunity for creating sustainable packaging alternatives such as bamboo, hemp, tree-free paper, glass, and bagasse to reduce environmental impact.
3. No-makeup Makeup Looks - Potential for developing makeup products and techniques that enhance natural beauty and create a subtle, effortless makeup appearance.
Industry Implications
1. Beauty and Cosmetics - Opportunity for eco-conscious beauty brands to embrace natural ingredients and sustainable packaging for their makeup products.
2. Pharmaceutical - Innovative makeup formulations using herbal medicines and active ingredients can bridge the gap between the pharmaceutical and cosmetic industries.
3. Packaging and Materials - Disruptive innovation potential in developing eco-friendly packaging solutions using bamboo, hemp, tree-free paper, glass, and bagasse.