eBay Canada has announced the launch of a new business that allows shoppers to purchase brand name products for a fraction of the cost that they would normally spend.
The move results from a demand for more refurbished goods in place of their new and more expensive counterparts, with a survey by Leger showing that a majority of Canadian consumers "would rather buy refurbished products from a top brand with a warranty, versus a new product from a lesser brand with a warranty."
With eBay Certified Refurbished, shoppers can access products that are authentic, in like-new condition, and much more affordable. The online marketplace vets all items that are listed in its Certified Refurbished store, ensuring shoppers can make informed decisions on their purchases.
Refurbished Item Marketplaces
eBay Canada Now Offers a Selection of Certified Refurbished Products
Trend Themes
1. Certified Refurbished Products - The trend towards purchasing certified refurbished products signal a need for a standard in properly refurbishing products for resale.
2. Demand for Affordable Branded Products - The trend of purchasing refurbished products from top brands demonstrates a demand for affordable branded products that offer a warranty.
3. Online Marketplaces for Refurbished Items - The trend of online marketplaces that sell certified refurbished items demonstrate a need for a centralized platform for reselling refurbished products from top brands.
Industry Implications
1. Online Retail Industry - The online retail industry can leverage the trend towards selling refurbished items to offer a unique selling point.
2. Consumer Electronics Industry - The consumer electronics industry can adopt the trend of certified refurbished products to make their products more accessible for budget-conscious consumers.
3. Sustainability Industry - The trend towards purchasing refurbished items creates an opportunity for the sustainability industry to promote responsible consumption and waste reduction.