At this year's International Dairy Deli Bakery Show in Atlanta, Robbie unveiled a new Tear N' Serve pouch packaging system to make it easier for consumers to eat on the go.
The new product was developed in response to a high demand for on-the-go meal replacement packaging, which is satisfied in the form of a bag that can be ripped open, placed in a car's cup holder for snacking and resealed as needed.
Now that many consumers are favoring bite-sized snacks over full meals throughout the day, it's becoming key for brands to consider unconventional snacking locations that go beyond office desks or a child's school yard. Since the tapered shape of this Tear N' Serve pouch fits neatly into a cup holder, a vehicle's passengers would have access to easy snacking with one hand.
In-Car Snack Bags
Robbie's Tear N' Serve Packaging Provides an Eat-on-the-Go Solution
Trend Themes
1. On-the-go Meal Replacement Packaging - The Tear N' Serve pouch packaging system provides a convenient solution for consumers to eat on the go.
2. Unconventional Snacking Locations - Brands can explore innovative snacking locations beyond traditional settings.
3. Bite-sized Snacks - The trend towards bite-sized snacks is creating opportunities for new packaging solutions.
Industry Implications
1. Food Packaging - The Tear N' Serve packaging system offers disruption in the food packaging industry.
2. Automotive - The integration of snack-friendly cup holders opens up opportunities in the automotive industry.
3. Convenience Food - The rise in on-the-go snacking creates disruption potential in the convenience food industry.