Recently EA Sports FC was unveiled, which is the brainchild between FIFA and EA Sports. The video game maker unveils the new logo and branding theme of the new angle. As the two splits, they left an entirely different look and brand design. Uncommon is the design house that led the new rebranding and draw inspiration from the sports game itself.
It highlights the prominent use of triangular shapes in the wider view of soccer culture. The shape is often referenced in the art of the sport, which can also be noticed in elements such as play arrangements and passing techniques. In terms of color palette, it uses the colors 'Boot Black' and 'Chalk White.'
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Trend Themes
1. Soccer-inspired Branding - Brands can draw inspiration from soccer culture and shapes to create new and unique branding designs.
2. Prominent Use of Triangular Shapes - The use of triangular shapes in branding and design can provide a unique and visually interesting aesthetic.
3. Sports Art and Culture Influence - Brands can look to sports art and culture for inspiration in creating new and innovative designs.
Industry Implications
1. Sports Apparel - Sports apparel companies can adopt soccer-inspired branding designs to stand out in the market and appeal to soccer fans.
2. Sports Video Games - Sports video game companies can draw inspiration from soccer culture and incorporate unique design elements into their branding and packaging.
3. Visual Design and Branding Agencies - Visual design and branding agencies can capitalize on the trend of soccer-inspired branding by offering their clients unique and creative design solutions.