Virtual Personal Trainers

EA Sports Active For the Wii

Ever wanted a personal trainer? EA Sports Active Addicted is the latest fitness game for your Wii, and it promises to do a whole lot more toning up than the Wii Fit ever did.

For those who dream of getting a personal trainer, but can't afford it, the $60 EA Sports Active Addicted is probably the cheapest, most effective alternative to a real-life gym membership.

While some people still can't get over the irony of video game fitness, others are happily embracing it. At least it's some form of activity, and immersing yourself in virtual worlds to boost your heart rate is still much better than sitting in front of the couch with a bowl of chips.

With the economy showing no signs of improvement, this might just be the most in-demand personal trainer of the year after it launches in March 2009.
Trend Themes
1. Virtual Fitness Games - The rise of virtual fitness games like EA Sports Active presents opportunities for disruptive innovation in the gaming industry by merging exercise with entertainment.
2. Affordable Fitness Alternatives - The demand for affordable fitness solutions, such as EA Sports Active, highlights an opportunity for disruptive innovation in the fitness industry by providing accessible and effective workout options.
3. Gamification of Exercise - The gamification of exercise through video games like EA Sports Active creates possibilities for disruptive innovation in the technology industry by combining physical activity with interactive entertainment.
Industry Implications
1. Gaming - The emergence of virtual fitness games like EA Sports Active opens up opportunities for disruptive innovation in the gaming industry by tapping into the health and wellness market.
2. Fitness - Affordable fitness alternatives such as EA Sports Active offer opportunities for disruptive innovation in the fitness industry by providing accessible and engaging workout experiences.
3. Technology - The gamification of exercise through video games like EA Sports Active presents opportunities for disruptive innovation in the technology industry by leveraging interactive platforms for health and wellness purposes.

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