In a marketing effort to promote it's new all-electronic 'E-Tron' line of vehicles, Audi has created an immersive escape room, which enables participants to experience the future of technology.
The game transports five participants into the office of a missing doctor, and tasks them with finding clues that might provide answers regarding the disappearance. Robotic arms, holograms and projections replace the traditional tropes of escape rooms, offering a more technologically involved experience. The temporary escape room is currently open in Barcelona, and will move to Madrid in November.
The unique experience serves as an entertaining game, as well as an informative marketing technique, which offers insights into where the brand's cars are headed in the near future.
Car-Sponsored Escape Rooms
Audi is Promoting It's 'E-Tron' Line with These Escape Rooms
Trend Themes
1. Immersive Escape Rooms - There is an opportunity for businesses to create immersive escape rooms that incorporate innovative technology and offer an engaging and informative experience.
2. Robotic Arms and Holograms - Businesses can introduce escape rooms that employ the use of robotic arms, holograms and projections, replacing traditional tropes and enhancing the technological experience for participants.
3. Marketing Techniques Using Immersive Experiences - The use of immersive experiences in marketing represents a disruptive innovation opportunity for businesses seeking to stand out from their competitors and provide a unique experience for customers.
Industry Implications
1. Automotive - Auto companies can boost their marketing by creating experiences that showcase their vehicles' features in an immersive, entertaining way that resonates with their audience.
2. Entertainment - The entertainment industry can use new technologies to create immersive experiences that allow audiences to interact and engage with their favorite movies, shows or characters.
3. Technology - The use of robotic arms, holograms and projections in immersive experiences in various industries, including the technology sector, represents a disruptive innovation opportunity for businesses seeking to provide a unique experience for their customers.