The Dymatize Performance Protein Shake has been given an update thanks to a collaboration with Baskin-Robbins that will transform the product into a summer-suited nutrition solution for existing fans and newcomers alike.
The shake comes in the new Baskin-Robbins Very Berry Strawberry flavor to take direct inspiration from the ice cream brand's flavor of the same name. The product features the vanilla and strawberry flavor-forward notes of the ice cream, but sees it transformed into a macro-minded powerhouse that will work well for those looking to maximize their protein intake. The shake thus features 30-grams of protein per serving from hydrolyzed whey and isolate to accommodate quick digestion.
The Dymatize Performance Protein Shake in Baskin-Robbins Very Berry Strawberry also focuses on satisfying dessert cravings in a low-sugar and low-carb way.
Branded Frozen Nutrition Shakes
This Dymatize Performance Protein Shake is Baskin-Robbins-Approved
Trend Themes
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Dessert-inspired Protein — Indulgent flavor cues from ice cream and bakery favorites are reshaping performance nutrition into products that satisfy cravings while preserving macro-focused benefits.
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Branded Flavor Collaborations — Cross-category partnerships between nutrition companies and recognizable treat brands create familiarity that can reduce barriers for mainstream consumers entering functional wellness.
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Low-sugar Indulgence — Better-for-you formulations with reduced sugar and carbs are expanding opportunities for products that feel indulgent without conflicting with fitness or weight-management goals.
Industry Implications
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Sports Nutrition — Flavor-led innovation is broadening the category beyond core athletes by positioning high-protein products as everyday lifestyle beverages.
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Frozen Desserts — Legacy dessert brands can extend their equity into functional formats where nostalgic taste profiles meet modern health preferences.
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Ready-to-drink Beverages — Convenient protein shakes with recognizable flavors are strengthening the role of RTD formats in bridging wellness, snacking, and refreshment occasions.