Duskii, an active wear, swimwear, and beach accessories brand, paired its swimsuits with water wings during its recent runway show at Sydney Fashion Week in Australia.
Although the small floaties are usually considered to be a safety measure for children who aren't yet comfortable in the water, Duskii's reinterpretation of them demonstrates that it's possible for adults to pull them off in a much more fashionable manner.
To integrate the water wings into the show, the brand ensured that the colors and patters on them matched with the swimwear that they were being modeled with. This made the water wings function as a kind of statement jewelry in a sense, rather than a simple safety precaution.
Fashionable Water Wings
Duskii Premiered a Range of Floaties During Australian Fashion Week
Trend Themes
1. Fashionable Floaties - Opportunity for swimwear and beach accessories brands to reimagine water wings as fashionable accessories for adults.
2. Statement Swimwear - Possibility for swimwear brands to incorporate unique and eye-catching accessories like water wings to elevate their designs.
3. Adult Safety Precautions - Potential for brands to create safety-focused products that appeal to adults, expanding the market beyond children.
Industry Implications
1. Swimwear - Swimwear brands can explore innovative ways to incorporate water wings into their designs, appealing to fashion-conscious adults.
2. Fashion Accessories - Opportunity for fashion accessory brands to create stylish and trendy water wings that cater to adult consumers.
3. Outdoor Recreation - Outdoor recreation brands can develop fashionable and functional water wings that provide added safety and style for adults engaging in water activities.