Convenience and value are two important characteristics that consumers are taking into account every time they make a food purchase, which is being addressed by the new Dunkin' Go2s menu. Positioned as a low-cost value menu, the promotion offers patrons two items at one low price point to put a focus on maximization. Customers can choose between two Egg & Cheese Wake-up Wrap sandwiches for $2, two bagels with cream cheese for $4 or two Bacon, Egg & Cheese Breakfast Sandwiches for $5.
The Dunkin' Go2s menu has been launched nationwide for a limited time and addresses the increasing need for value-prioritized fast food menus as consumers become more discerning of how far their money goes.
Value-Focused Breakfast Menus
The Dunkin' Go2s Menu Has Launched Nationwide for a Limited Time
Trend Themes
1. Convenience-value Combo Menus - Opportunity for fast food establishments to offer combo menus that combine convenience and value for consumers.
2. Maximization-focused Promotions - Potential for businesses to create promotions that emphasize maximization by offering customers multiple items at a low price point.
3. Value-prioritized Fast Food Menus - Trend towards fast food menus that prioritize value, providing consumers with affordable options for meals.
Industry Implications
1. Fast Food - Disruptive innovation opportunity for fast food chains to revamp their menus and attract price-conscious consumers.
2. Restaurant - Opportunity for restaurants to offer value-focused breakfast menus and capitalize on the increasing demand for affordable meal options.
3. Food Service - Potential for food service providers to develop value-focused menus that cater to consumers' desire for convenience and affordability.