Glossier, the DTC brand, announced that it will step back into the world of brick-and-mortar retail with three new stories this year.
The announcement was made by Emily Weiss, the Glossier Chief Executive Officer. One of the new stores will be located in Seattle which will open in August. Another store will be located in Los Angeles and will open in the fall and another store will open in London during the winter. Weiss also stated that the DTC brand has an "exciting retail roadmap," that will help Glossier grow. The road map will involve opening more retail locations in 2022.
"Each of these stores is designed to inspire everyone to find joy and confidence in their personal beauty style, with a customer journey centered around self-discovery and belonging. People first, products second," said Weiss.
Retail Revival Announcements
Glossier Announced That the DTC Brand Will Get New Retail Locations
Trend Themes
1. DTC Brands Opening Brick-and-mortar Locations - The trend of DTC brands opening brick-and-mortar locations continues to disrupt traditional retail, presenting an opportunity for innovative customer experiences and brand extensions.
2. Customer Journey Centered Around Self-discovery and Belonging - The focus on creating a customer journey centered around fostering community and self-discovery presents an opportunity for disruptive innovation in store design and experiential marketing.
3. Expansion of Glossier's Retail Footprint - Glossier's expansion of their retail footprint presents an opportunity for disruptive innovation in retail technology, supply chain, and localization strategies.
Industry Implications
1. Retail - The trend of DTC brands opening brick-and-mortar locations presents an opportunity for traditional retailers to collaborate with DTC brands to innovate and improve the in-store experience.
2. Beauty - The focus on creating a customer journey centered around fostering community and self-discovery presents an opportunity for beauty brands to innovate in product personalization and interactive experiences.
3. Technology - The expansion of Glossier's retail footprint presents an opportunity for technology companies to disrupt the retail industry with innovative solutions like AI-powered personalization, in-store virtual reality experiences, and supply chain optimization.