This Hello Kitty dry suit is designed to add a playful cartoon-inspired flare to kawaii water sports. The full-body jumpsuit is decorated with iconic red and white bows that flow up the arms and across the back shoulders. The phrase "Hello Kitty" is also stamped on the back of the left leg just above the knee.
In addition to the imagery displayed on the suit, consumers have the option to purchase a Hello Kitty diving hood that comes in both white and black. Each of the diving hoods comes fully equipped with a red bow that can be large or small.
The iconic feline is incorporated into every aspect this dry suit, which allows the wearer to feel like a cartoon character themselves. Due to the fact that there were only 50 suits created, each one is sold for about $5,000.
Fashionable Feline Wetsuits
This Hello Kitty Dry Suit is Decorated with Cartoon Bows & Whiskers
Trend Themes
1. Playful Water Sport Apparel - The trend of incorporating playful and cartoon-inspired designs into water sport apparel presents a disruptive innovation opportunity for brands to target consumers seeking unique and expressive gear.
2. Character-branded Diving Gear - The rise of character-branded diving gear, such as the Hello Kitty dry suit and diving hood, offers a disruptive innovation opportunity for brands to tap into the nostalgia and affinity that consumers have for beloved characters.
3. Limited Edition Collectible Suits - The trend of producing limited edition collectible suits, like the Hello Kitty dry suit with only 50 produced, presents a disruptive innovation opportunity for brands to create scarcity and exclusivity in their products.
Industry Implications
1. Water Sports Apparel - The water sports apparel industry can leverage the trend of incorporating playful and cartoon-inspired designs to attract customers who are looking for unique and expressive gear during their water sports activities.
2. Diving Equipment - The diving equipment industry can capitalize on the rise of character-branded gear, such as Hello Kitty diving hood, to tap into the nostalgic and emotional connection that consumers have with their favorite characters.
3. Collectibles Market - The collectibles market can benefit from the trend of limited edition collectible suits like the Hello Kitty dry suit, as they can create a sense of scarcity and exclusivity that drives demand among collectors and enthusiasts.