In the same way that JaM Cellars launched bottled products inspired by the concept of eye candy, CandyCans is a new product that shares California Candy Dry Rosé in a convenient and aesthetically pleasing format. The canned wine is available in four-packs and cases of six, making it easy to share the 12.1% ABV dry fermented rosé, made from a blend of syrah and grenache grapes. The California Candy Dry Rosé is said to be fresh and vibrant with notes of berry, melon and fresh flowers.
As well as offering its California Candy Dry Rosé in all-new CandyCans, JaM Cellars introduced ButterCans as a convenient way for consumers to enjoy its Butter Chardonnay in the summer.
Canned wine is becoming increasingly favored by young drinkers who appreciate the relaxed nature of the portable packaging format and the portion control it offers.
Eye-Catching Canned Wines
JaM Cellars' Dry Rosé CandyCans Play Off the Idea of Eye Candy
Trend Themes
1. Canned Wine - JaM Cellars' CandyCans and ButterCans demonstrate the trend of offering wine in convenient and aesthetically pleasing canned formats.
2. Portable Packaging - The popularity of canned wine among young drinkers highlights the trend of embracing portable packaging for alcoholic beverages.
3. Portion Control - The rise of canned wine catering to portion control preferences reflects the trend of meeting consumer demand for convenient and moderate consumption options.
Industry Implications
1. Wine Industry - JaM Cellars' CandyCans and ButterCans present disruptive innovation opportunities within the wine industry by tapping into the growing demand for convenient and aesthetically pleasing wine packaging.
2. Packaging Industry - The increasing popularity of canned wine calls for disruptive innovation in the packaging industry to create more portable and visually appealing packaging solutions for beverages.
3. Alcoholic Beverage Industry - The rise of canned wine showcases disruptive innovation opportunities in the alcoholic beverage industry to cater to young drinkers' preferences for relaxed and portion-controlled consumption experiences.