DrunkenD is surely one of the biggest attractions at the All-American Pub—a sports bar in Charlotte North Carolina. Esquire reports that every Monday Night, "hundreds of people, mostly twenty- and thirty-somethings, pay $6 a pop to drink this alcoholic version of their childhood favorite, Sunny Delight."
The product effortlessly mixes nostalgia with the fun and freedom that is often associated with adulthood. In this light, it is not surprising that DrunkenD is exceptionally popular with Millennials. Moreover, the beverage is also offered in an appropriate packaging format that strengthens the nostalgia associated with it. Consumers are encouraged to share their DrunkenD experience with the hashtag '#Drunkendaap,' solidifying the product's extreme social media appeal. According to a local North Carolina city guide, "there is nothing like spiking a drink from your childhood memories."
Nostalgic Vodka-Infused Juices
DrunkenD is Offers a Special Adult Version of Sunny Delight
Trend Themes
1. Alcoholic Nostalgic Beverages - Creating adult versions of popular childhood drinks taps into the nostalgia trend while appealing to the Millennial market.
2. Alcohol-infused Packaging - Innovative packaging designs that evoke nostalgia and enhance the drinking experience can attract consumers seeking a unique and nostalgic beverage.
3. Nostalgic Social Media Marketing - Utilizing social media platforms to encourage consumers to share their nostalgic drinking experiences can boost brand engagement and create a sense of community.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the nostalgia trend by developing and marketing alcoholic versions of popular childhood drinks.
2. Packaging Industry - The packaging industry has an opportunity to create innovative designs that enhance the nostalgia factor of alcoholic beverages and create a unique drinking experience.
3. Marketing and Advertising Industry - Marketing and advertising professionals can leverage social media platforms to create engaging campaigns that tap into consumers' nostalgia for childhood beverages, driving brand awareness and sales.