Have you guys ever noticed how drunk the models for J.Crew are? Me neither; at least, not until this hilarious new blog called 'Drunk J.Crew' pointed it out to me. I will never be able to look at another J.Crew ad again without imagining the girls having a pre-shoot cocktail party first.
Every ad is captioned with a drunk, meme-style message. For instance, one ad features a dejected-looking model pouting at the ground as she plays with her hair. The caption reads, "I don like what's my HAIR." For those of you who are a little confused, that's drunk-girl speak for "My hair looks nothing like it did before I drank this whole bottle of wine, and why am I so sweaty?"
The rest of the images are equally as hilarious and worth a browse!
Drunken Model Blogs
The Drunk J.Crew Tumblr Calls the Models Out for Drinking on the Job
Trend Themes
1. Alcohol-themed Marketing - Brands may use alcohol-themed marketing strategies as a way to generate viral content and increase engagement with their consumers
2. Meme Advertisements - Businesses may leverage meme-inspired advertisements to capture the attention and humor of younger generations
3. Humorous Branding - Humorous branding may be an effective way to generate interest and positive associations with a company's products or services
Industry Implications
1. Fashion - Fashion companies can take note of the viral potential of humorous and meme-inspired marketing strategies
2. Beverage - Beverage companies may benefit from incorporating humor into their branding and marketing campaigns
3. Advertising - Advertising firms may adapt to a growing desire for more entertaining and humorous advertisements in the digital age