No matter how many times people are told not to drink and drive they unfortunately still do it and put their lives at risk every single time; however, with the release of this anti drunk driving campaign things might slightly improve.
Taking an approach that is dark and bold, Leo Burnett’s creative director Ariyawat Juntaratip created this clever anti drunk driving campaign for the Don’t Drive Drunk Foundation. Going for something that looks different than all the other campaigns about intoxicated drinking out there, these set of images may shock at first but once you take a deeper look you'll understand the message behind it. What makes this campaign unique is the fact that the visuals used and design approach taken is simple, minimalist and youthful.
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