Alcohol is often bound by tradition as far as packaging is concerned, which makes an innovation like the one offered by 'Drinks in Tube' all the more striking.
Most types of alcohol come in one or two prescribed packages: spirits come in bottle, beer comes in bottles or cans, and so on. Even wine, which has experienced some packaging disruption, is still more or less limited to bottles or boxes. Drinks in Tube offers both wine and spirits in a totally different package. As its name suggests, the liquids come in cylindrical glass tubes with just the right amount for a single serving.
The single-serving concept is part of the draw for Drinks in Tube. The format makes the company's beverages ideal as gifts, as one can give a luxurious, fine spirit or wine without having to commit to an entire bottle.
Cylindrical Single-Serve Spirits
'Drinks in Tube' Offers Spirits and Wines in Unique Tubes
Trend Themes
1. Single-serving Alcoholic Beverages - The trend of offering alcoholic beverages in single-serving portions presents disruptive innovation opportunities for packaging and gifting options.
2. Alternative Alcohol Packaging - The innovation of using cylindrical glass tubes for packaging spirits and wines disrupts the traditional bottle and can formats, opening up opportunities for unique branding and convenience.
3. Personalized Luxury Gifts - The concept of giving single-serving spirits and wines as gifts allows for personalized and luxurious present options, creating disruptive opportunities for the gifting industry.
Industry Implications
1. Beverage Packaging - The trend of offering alcoholic beverages in single-serving cylindrical glass tubes opens up disruptive innovation opportunities within the beverage packaging industry.
2. Alcohol Retail - The introduction of single-serving alcoholic beverages in unique packaging provides an innovative selling point for alcohol retail, creating a disruptive opportunity within the industry.
3. Gifting and Specialty Retail - The concept of giving single-serving spirits and wines as personalized gifts disrupts the traditional gifting industry, offering opportunities for specialized retail experiences and customization.