Taking a turn from its focus on carbonated drinks, PepsiCo has debuted a new beverage called Drinkfinity that is so cutting-edge, consumers need a special water bottle to prepare it.
Drinkfinity is a brand of lightly sweetened juices that come in a handy pod format. After purchasing the specially designed Drinkfinity water bottle, consumers simply add their pod of choice, a bit of water, and wait for the magic to happen. Each pod contains one chamber filled with juice and another chamber filled with dry ingredients like chia seeds and coffee extract, to produce energizing new drink combinations.
With 12 flavors to choose from including, Lemon Spirulina, White Peach, and Mango Chia, the new drinks are perfect for those looking for unique and refreshing new juice options.
Energizing Juice Pods
Drinkfinity is a New Kind of Drink That Requires a Special Water Bottle
Trend Themes
1. Pod-based Beverages - The introduction of Drinkfinity showcases the trend of pod-based beverages, which offer convenience and customizable drink options for consumers.
2. Functional Ingredients - The inclusion of chia seeds and coffee extract in the Drinkfinity pods highlights the trend of incorporating functional ingredients in beverages for added health benefits.
3. Personalized Beverage Experience - Drinkfinity taps into the trend of personalized experiences by allowing consumers to create their own unique drink combinations using the pods and specially designed water bottle.
Industry Implications
1. Beverage Packaging - The rise of pod-based beverages presents a disruptive innovation opportunity for the beverage packaging industry to design and produce specialized containers for convenient and eco-friendly use.
2. Health and Wellness - The use of functional ingredients in drink pods opens up opportunities for the health and wellness industry to develop and market innovative products that cater to specific consumer needs and preferences.
3. Personalized Technology - The introduction of the Drinkfinity water bottle signifies a potential disruptive innovation opportunity for the personalized technology industry to create smart bottles or devices that enhance the user experience of pod-based beverages.