Even though summer is essentially at an end and many of us are looking ahead to all things autumnal, it is important to remember to stay adequately hydrated -- which is the mission of the Drink Up Campaign. Sponsored by the Partnership for a Healthier America, Drink Up hopes to encourage families to drink enough water and in doing so, experience better health and more energy. The Drink Up Campaign is inspiring people partly through the use of monologue-giving public drinking fountains.
Y & R; New York and its sister ad agency VML New York are also collaborators in this initiative. They conceived of the New York-based fountain to encourage hydration there and surprise drinkers.
Talking Water Fountains
The Drink Up Campaign Features a Fountain to Encourage Healthy Hydration
Trend Themes
1. Healthy Hydration - The Drink Up Campaign's use of public fountains encourages healthy hydration and presents an opportunity for innovative beverage dispensers.
2. Interactive Marketing - The Talking Water Fountain from the Drink Up Campaign presents an opportunity for interactive marketing methods that can be used in other industries or campaigns.
3. Smart Water Fountains - The use of technology such as speakers in the talking water fountain presents an opportunity for innovation in creating smart, connected water fountains that can be used in public spaces or even homes.
Industry Implications
1. Beverage Industry - The use of public fountains and innovations in beverage dispensers can present unique marketing opportunities for the beverage industry.
2. Advertising Industry - The talking water fountain used in the Drink Up Campaign presents an opportunity for interactive advertising methods that can be used in other industries or campaigns.
3. Smart Home Industry - The use of technology in the talking water fountain presents an opportunity for innovation in creating smart water dispensers for use in the home.